Churn Predictor

Two weeks of warning before a user goes quiet.

Churn Predictor learns what leaving looks like in your product and flags the users heading that way, while there is still time to win them back.

Likely to stop in 14 days1,284 users export
UserRiskTop signals
u_4821186%No order in 19 days, 3 failed coupons
u_3097779%Sessions down 70% week on week
u_5120372%Uninstalled push, cart left twice
u_1284064%Only opens on weekends now
u_7731058%Support ticket unresolved 6 days
STEP 01predict

A fresh list every morning

Each day, Zortilla scores active users on how likely they are to stop using the product in the next 14 days, based on your own history of who left.

  • Trained on your data only, so it learns what churn looks like in your product.
  • You define leaving: no session, no order, or a cancelled subscription.
Likely to stop in 14 days1,284 users export
UserRiskTop signals
u_4821186%No order in 19 days, 3 failed coupons
u_3097779%Sessions down 70% week on week
u_5120372%Uninstalled push, cart left twice
u_1284064%Only opens on weekends now
u_7731058%Support ticket unresolved 6 days
-24%A score with no reason is hard to act on.
STEP 02explain

Every prediction shows its reasons

See the signals that pushed each user's risk up or down: fewer sessions, failed payments, features abandoned, support issues. Scores are labeled as estimates.

Why u_48211 is at riskprediction detailestimate
Days since order+31
Coupon failures+19
Session drop+14
Push disabled+9
Saved address-6

Points added to the risk score by each signal. Model refreshed 2 hours ago.

-11%Predictions are only useful if they reach the people who can act.
STEP 03act

Send at-risk users to your messaging tool

Sync the list to Braze, Customer.io, HubSpot or a webhook, or download a CSV. Users move in and out of the audience automatically as their risk changes.

Send to messagingdestinations
BrazeAudience: at-risk-14dsynced
Customer.ioSegment: winbacksynced
HubSpotList: churn-riskdaily
CSV1,284 rowsready

Model accuracy shown

See how well last month's predictions matched who actually left.

Refreshed daily

Scores update every 24 hours, or hourly on Scale.

Estimates, labeled

Predictions are always marked as estimates with the data behind them.

Questions

Common questions

How much data does it need?
About 60 days of events and at least a few hundred users who stopped using the product. Until then, Zortilla tells you how far off it is.
Which plans include it?
Churn Predictor is included in Growth and Scale.
Final step of this page

You made it to the bottom. Now let's get your users here.

Every page you scrolled past was a step in a funnel. Install Zortilla and see the same picture for your own product, with the reasons people leave at each step.

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eventsigned_up
useryou
sourcezortilla.com
planfree, 1M events
card neededno
statusone click left
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