The paths users actually take, not the ones you drew.
Journey Maps follow every route from a starting point, so you can see the shortcuts, detours and dead ends that never show up in a planned funnel.
Start anywhere, follow everyone
Pick a starting event or an ending one. Zortilla draws the most common routes in between, sized by how many users took each one.
- Forward or backward: what happens after sign-up, or what happened before cancel.
- Collapse noise like repeated screen views into one step.
Rank the routes to conversion
See which paths lead to a first order most often, and how long each takes. Push new users toward the shortest good path.
Find the loops where users get stuck
Zortilla spots repeated patterns like search, no results, search again, and shows how many users leave after them.
Path to any goal
Set a goal event and see every route that reaches it.
Loop detection
Automatic flags for repeated, unproductive steps.
Compare segments
Put two segments' journeys side by side.
You made it to the bottom. Now let's get your users here.
Every page you scrolled past was a step in a funnel. Install Zortilla and see the same picture for your own product, with the reasons people leave at each step.