Watch users flow. See exactly where they leak.
Pick the steps, and Funnel Lab shows how many people make it through each one, how long it takes, and the most likely reason the rest left.
Most drop-offs here happen on Android after the delivery-fee screen loads. A fee shown late is the likely cause. Try showing the fee on the menu page.
Any events, any order, in seconds
Choose two to twenty steps from your events. Set the conversion window, count unique users or totals, and require steps in strict order or any order.
- Time to convert for every step, so slow steps stand out next to leaky ones.
- Holding constant properties like device, so a user switching phones is treated correctly.
Drop-off reasons, not just drop-off rates
For each step, Zortilla looks at the last things users did before leaving: errors, slow screens, prices shown, rage taps. It groups them into reasons you can fix.
- Linked to sessions. Open the exact sessions behind each reason.
- Labeled as estimates, with the number of users each reason covers.
Share of users who left, matched by the last event before exit. Estimates, linked to the sessions behind them.
Split by segment and find the culprit
Compare iOS and Android, new and returning users, or paid and organic traffic side by side. Significant gaps are highlighted for you.
Turn the leak into an experiment
Send the worst step to Experiment Coach. It suggests tests ranked by expected impact and sets up the metric for you.
orders
orders
orders
orders
Conversion windows
From 10 minutes to 90 days, per funnel.
Breakdown by any property
Platform, version, country, campaign, plan or your own.
Saved funnels
Save, name and share funnels with your team.
Funnel alerts
Get told when a step drops below its normal range.
Cohort from any step
Make a cohort of people who dropped at a step and follow them.
Embed in docs
Share a live funnel link with anyone in your workspace.
You made it to the bottom. Now let's get your users here.
Every page you scrolled past was a step in a funnel. Install Zortilla and see the same picture for your own product, with the reasons people leave at each step.